Yes, this is a problem, and one that I feel is a bit "wider" than a conversation on accessing cell phones. For example, I have spoken to a number of people who actually had developed bad backs as a result of sitting unevenly due to having a thick wallet in their back pocket. It's obvious that we need some more options for carrying around our stuff...
This is also likely a cultural-rooted conversation. Both the acceptance of transgender/ gender specific fashion and "feel" of products, as well as the physical postures that we find ourselves taking (ex. sitting cross-legged on the floor in Italy-or Japan)dictates what might be a successful solution.
----The solution that has worked for me---
A few years ago in Japan it was a trend for men to wear small utility pack-like pouches on their belts. Some people are still doing this. At the height of this trend there were all manner of materials and "looks" to these little pouches.
As I live in Cincinnati (a place that is famous for being 10 years behind the rest of the world), I too have adopted the utility pack.
As a result I am able to:
Access my wallet while sitting in the car.
Maintain better organization of things such as USB mem sticks
Carry a full cup of coffee to work in the morning on my motorcycle (since the pouch pivots and is always perpendicular to the ground).
I'd try to decide who generally who this product/ style of pocket might be for - at least a loose target. Then I think that some good old benchmarking and other secondary research would be in order. I'd then follow up with interviews and observational research to attempt to arrive upon some actionable insights. Then I would imagine that a primary prototype model directed by those insights could be constructed that could be used in a second wave of interviews to gauge reaction - this iterative "co-creation" process could then be repeated as necessary until you feel that you have a viable solution.
Peter, From Cincinnati
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